Effective Date: January 1, 2026

Last Updated: January 1, 2026

This Policy applies to personal information collected, used, or otherwise processed in connection with our SMS/text messaging programs (e.g., service notifications, appointment reminders, account updates, and—if separately consented—promotional messages). It supplements our general website Privacy Policy.

Information We Collect

When you opt in to receive SMS messages from River Valley Technology, we may collect:

Contact information: mobile phone number, name (optional).

Message interaction data: timestamps, delivery status, optin/optout records, and message content as needed to provide the service.

Consent records: method, date/time, source, and associated disclosures (e.g., web form, instore, or SMS keyword).

How We Collect Information

We collect information directly from you when you:

• Enter your mobile number on our website or forms and affirmatively opt in.

• Text an optin keyword to our number/short code.

• Provide verbal/written consent at our office or events (logged in our systems).

How We Use Information

We use your information to:

• Send texts you’ve opted in to receive.

• Provide customer support and respond to your inquiries.

• Maintain compliance records and protect messaging integrity.

Message Types, Frequency, and Charges

Program types: distinct SMS programs require their own optin.

Frequency: message frequency varies based on your interaction and selected program.

Rates: standard message and data rates may apply.

Opt-Out and Help

You may opt out at any time by replying STOP to any message. After you send STOP, we will confirm your opt-out and cease messaging for the applicable program. For assistance, reply HELP or contact us using the details in Section 13.

Consent Standards

Prior express consent is required for informational texts; prior express written consent is required for promotional/marketing texts. Consent must be clear, affirmative, and not a condition of purchase.

Sharing and Disclosure

We do not sell, rent, or share mobile opt-in information with third parties for their marketing purposes. We may share limited data with service providers strictly to operate our messaging programs under agreements that prohibit use for their marketing.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information collected via our messaging programs.

Data Retention

We retain SMS-related data only as long as necessary for program operation, dispute resolution, compliance obligations, and legal requirements; then securely delete or anonymize it.

Your Privacy Choices

Opt-Out: reply STOP. Update Information: contact us to correct your mobile number or preferences. State privacy rights may apply.

Children’s Privacy

Our SMS programs are not intended for children under 13, and we do not knowingly collect mobile numbers from children under 13.

Contact Us

River Valley Technology, LLC

Address: 300 Olive St, Ste 6, Texarkana, Arkansas 71854

Phone: 870-330-4044

Email: privacy@rivervalley.technology

Changes to This Policy

We may update this SMS Privacy Policy from time to time to reflect changes in practices, law, or carrier/CTIA requirements.